Author(s) | Pradip Kanani |
Country | India |
Abstract | Mobile wallets have become one of the most important parts of the current urban customer’s financial toolkit. This study mainly evaluates the key impact of the mobile wallets on the customers spending pattern in the urban markets. The findings of this study highlighted a shift towards the impulsive purchases, discretionary spending and a preference for the digital over the cash transactions that shedding light on the transformative role of the mobile wallets in the urban commercial areas. |
Keywords | Mobile wallets, urban customer’s financial toolkit, spending pattern, impulsive purchases, discretionary spending. |
Published In | |
Published On | 2025-05-05 |